Luis Eduardo Torres Maida I Sales Director, Ebix Latin America
The Brazilian insurance market is experiencing one of the most significant moments in its recent history with the consolidation of the new Insurance Legal Framework. More than a regulatory update, this new legislation represents a structural shift in how insurance products are designed, contracts are formalized, risks are managed, and relationships between insurers, brokers, and policyholders are conducted.
This new environment goes far beyond isolated legal adjustments. It redefines expectations around transparency, raises the level of accountability for market participants, and significantly increases reliance on technological solutions capable of ensuring compliance, traceability, and governance across the entire insurance value chain.
When analyzed from a technical and strategic perspective, it becomes clear that the impact of the new framework extends in distinct—yet complementary—ways to the General Insurance and Surety Insurance segments, while also repositioning the role of specialized technology providers within the industry.
A New Regulatory Environment and Its Market Implications
Although the new law does not directly regulate technology platforms, by demanding greater contractual clarity, consistent recordkeeping, proof of communications, and decision traceability, it profoundly transforms the business environment. In practice, it creates a context in which manual processes, decentralized controls, and poorly structured workflows are no longer sustainable.
Insurers and brokers are now required not only to ensure the legal soundness of their contracts, but also to objectively demonstrate when, how, and under what conditions specific information was made available, accepted, or modified. As a result, technology shifts from a purely operational support function to a central pillar of compliance strategy and legal risk mitigation.
Impacts and Requirements in the General Insurance Segment
Within the General Insurance segment, the new legislation strongly reinforces the principle of contractual transparency. Information that was previously dispersed across lengthy or hard-to-access documents must now be clearly highlighted, transparent, and easily accessible to policyholders. Key requirements include:
Greater Visibility of General Terms and Conditions
Insurers must ensure that coverages, exclusions, limits, deductibles, taxes, payment methods, and other contractual conditions are clearly and unequivocally presented to customers. This demands well-structured digital journeys with simple access and reliable records of acknowledgment and acceptance.
More Complete and Structured Insurance Proposals
The new law encourages more robust insurance proposals, accompanied by quotation documents, declarations, and supplementary information that reduce ambiguity. This increases the importance of platforms capable of organizing, versioning, and storing the entire contractual documentation history.
Recordkeeping, Version Control, and Traceable Communication
The requirement for clear and verifiable communications significantly increases the value of digital solutions that provide detailed logs, contract version control, and interaction history. Every change, submission, or update acquires legal relevance.
Explicit Acceptance and Acknowledgment Terms
Many insurers interpret the new legislation as an incentive to explicitly include acceptance terms within digital journeys, ensuring greater legal certainty. This reinforces the need for digital workflows that capture consent in an objective, auditable manner aligned with regulatory best practices.
Surety Insurance: Traceability, Governance, and Risk Intelligence
In the Surety Insurance segment, the impacts of the new legal framework are even more sensitive, given the contractual, financial, and often public nature of these operations. The legislation significantly increases the need for control, documentation, and continuous monitoring of assumed risks.
Among the main opportunities and requirements emerging in this context are:
Traceability and Audit Trails
The implementation of comprehensive audit trails becomes essential. Policy issuance, communications, acceptance, contractual amendments, and endorsements must be recorded with timestamps and detailed information, enabling unequivocal proof in the event of disputes.
Version Control and Document Management
Ensuring that every version of proposals, policies, amendments, and communications is properly archived and easily accessible becomes a critical governance requirement.
Electronic Communication Protocols
The use of electronic notifications with proof of delivery and acknowledgment, including integrations with messaging systems and timestamped records, gains prominence as a mechanism for legal certainty.
Structured Recording of Risk Aggravation
The new law reinforces the importance of proving communications related to risk aggravation. Digital platforms can provide structured fields, dedicated workflows, and formal records to support these communications, particularly in contractual and performance guarantees.
Automation of Notifications and Critical Events
Automated alerts for expirations, cancellations, endorsements, and relevant events are no longer differentiators; they become part of the minimum baseline for operational efficiency and regulatory compliance.
The Strategic Role of Technology and the Advancement of Applied Intelligence
Beyond immediate compliance adjustments, the new legal framework creates space for more sophisticated technological evolution. The use of Artificial Intelligence emerges as a promising frontier, particularly in Surety Insurance, with applications ranging from monitoring public data to anticipating execution risks.
Solutions capable of cross-referencing contract data, public transparency portals, official amendments, and market news may, in the future, alert insurers and brokers to potential risk aggravation, supporting more proactive underwriting, pricing, or coverage review decisions.
Although many of these applications still depend on regulatory maturity and data availability, the new framework establishes a favorable environment for technology to evolve in alignment with legal and compliance requirements.
Structural Impacts Across the Insurance Ecosystem
An integrated reading of the new legislation reveals clear impacts for all stakeholders in the sector:
Insurers
Face the need for a comprehensive review of products, policy wording, and internal processes, with increased reliance on technology to demonstrate compliance and support adjustments in underwriting, pricing, and risk management.
Brokers
Experience an evolution from a predominantly commercial role toward a more consultative and technical function, assuming greater responsibility in client guidance and requiring platforms that provide consistent legal and operational support.
Insurance Technology Providers
See the higher regulatory bar as a strategic opportunity to position themselves as critical infrastructure for compliance, governance, and traceability, supporting the long-term sustainability of the market.
Policyholders and Beneficiaries
Benefit from increased transparency, greater contractual predictability, reduced ambiguity, and strengthened legal protection.
Final Considerations
Brazil’s new Insurance Legal Framework marks the beginning of a new phase of institutional maturity for the insurance market.
In this context, technology ceases to be a secondary element and becomes central to strategies of adaptation, growth, and risk mitigation. Insurers, brokers, and partners that understand this transformation in a structured way will be better positioned to convert regulatory requirements into sustainable competitive advantages.
The convergence of regulation, technology, and governance is no longer a future trend, it is a reality already shaping the present of the Brazilian insurance industry.
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About Ebix Latin America: The Leading Insurtech in the Insurance Market
https://www.ebixlatinamerica.com.br/quemsomo
Ebix Latin America is a global insurtech specializing in the development of innovative technological solutions for insurers and brokers. As a technology leader in the insurance sector, we offer the most comprehensive digital solution stack, ensuring efficiency, automation, and integration across all business areas of the global insurance industry.
With around 400 employees and offices in São Paulo and Rio de Janeiro, Ebix serves the entire Latin American region and is the largest company in Brazil exclusively focused on insurance technology.
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