Luis Eduardo Torres Maida I Sales Director, Ebix Latin America
During InsureTech Connect Vegas, the largest and most influential global event dedicated to innovation in the insurance sector, one of the topics that drew the most attention was the role of the broker within an increasingly digital ecosystem. The discussions went far beyond technology itself and focused on its impact on the broker’s journey. The central question was how to integrate channels, data and processes in a fluid, strategic and partner-centric way.
Ebix Latin America is an insurtech exclusively focused on technological solutions for insurers and brokers. The company has been closely monitoring this evolution and positions itself as a facilitator in building this new digital experience. This article analyzes the insights presented in Las Vegas and explains how Ebix is translating this vision into real and efficient solutions.
The New Broker Experience from Point of Sale to Continuous Engagement
Traditionally, brokers worked within a linear cycle that included prospecting, quoting, issuing and post-sales. Digitalization has expanded this cycle and now requires continuous interactions, personalized experiences and greater agility in responding to clients. At ITC Vegas, it became clear that the modern broker is no longer just a sales agent. The broker has become a strategic link between the customer and the insurance ecosystem.
This new reality requires integrated channels, increased use of data and automation of repetitive tasks. Discussions at the event highlighted a new model of operation based on data orchestration and relationship building where technology and customer proximity evolve together.
Ebix Latin America has been observing these transformations with attention. Every innovation developed by the company considers the emerging demands of brokers, their routines and their real operational challenges. Ebix solutions aim not only to digitize processes but to offer continuous, intuitive and results-oriented experiences that align technology with a more humanized journey.
Challenges Brokers Face in the Digital Era
Despite advances in digital transformation, brokers still face significant obstacles that limit the fluidity of their journey. Discussions at ITC Vegas reinforced that the future of intermediation depends on deeper integration between insurers, platforms and distribution partners. The most common challenges include the following.
Fragmented channels and systems
Many insurers have advanced platforms, but brokers often interact with different systems for quoting, issuing and reporting. This fragmentation reduces agility and creates friction in customer service.
Limited customer visibility
Without a unified customer view that includes history, complaints, risk profile and preferences, brokers cannot deliver high-value consulting. Personalization decreases and operational efficiency is affected.
Pressure for speed and efficiency
Customers expect fast responses, while insurers demand compliance, accuracy and lower operational costs. At ITC Vegas, many brokers shared that they feel overloaded by systems and insufficiently supported by platforms designed to simplify their work.
Need for cultural and skills evolution
Technology alone does not solve the issue. Brokers need digital fluency, back-office support and proper training. The event emphasized that the successful model depends on the combination of broker, platform and data working together.
These challenges show that technology alone is not enough. A digital architecture that unifies connectivity, data and experience is essential. This is the space where Ebix acts as a strategic partner to build a faster, safer and smarter broker journey.
How Ebix Latin America Is Redefining the Broker Journey
Considering the innovation landscape presented in Las Vegas, Ebix Latin America stands out as one of the leading companies redefining the digital broker experience. The company continues to invest in platforms that unify end-to-end operations from quoting to renewal. The goal is to deliver operational efficiency, system integration and intuitive user experience in a single environment.
Platforms designed for the brokerage
Ebix has developed solutions that centralize the broker journey from quoting and issuing to post-sales. Everything is consolidated within a digital environment accessible via web or mobile with clear dashboards, alerts and integrations with insurers and partner systems.
Connectivity and interoperability
With open APIs and integration across insurers and distribution channels, Ebix platforms allow brokers to spend less time on manual processes and more time on insights and opportunities. This reflects the connected ecosystem highlighted at ITC Vegas as a driver of competitive advantage.
Broker-centric experience
Beyond automation and integration, Ebix invests heavily in user experience. Interfaces are intuitive, dashboards are visual and workflows are adapted to the daily reality of the brokerage. As a result, brokers move from operational execution to value-driven consulting supported by data and technology.
Scalability and flexibility
The platform supports everything from small brokerages to large distribution networks. It offers configurable modules for different business lines such as property, individual and group life, rural and surety. This architecture facilitates expansion and adaptation as the market evolves.
The Emerging Scenario for 2026 Trends Shaping Broker Support
Insights from ITC Vegas point to 2026 as a milestone for the consolidation of the digital broker and new forms of collaboration between insurers, distributors and customers. More than following trends, Ebix Latin America is anticipating this movement. The company is directing its investments and solutions toward the main vectors that will shape the future of insurance distribution.
Intelligent automation, complete interoperability and real-time data usage are no longer future goals. They are capabilities already delivered within Ebix platforms. Additionally, the company is investing in truly omnichannel journeys that place the broker at the center and enhance the broker’s consultative power.
As we move toward 2026, four vectors become increasingly strategic for a digital-centric broker.
Advanced process automation with bots, artificial intelligence and intelligent workflows that free brokers for strategic activities.
Seamless omnichannel journeys that allow brokers to interact with customers through web, mobile app, call center or in person within a unified experience.
Real-time data and proactive decisions supported by dashboards that anticipate sales opportunities, renewals and cross-selling.
Collaborative platforms and connected networks where insurers, brokerages and partners operate as an ecosystem rather than isolated entities.
With this vision, Ebix reinforces its commitment to preparing the sector for the future. The focus is not only on technology but also on deeply understanding the people, processes and challenges that define the daily life of brokers.
These trends are not aspirational statements. ITC Vegas participants emphasized that the time to act is now and that execution will define the leaders of the next phase.
Conclusion
The broker experience is now one of the main drivers of digital transformation in the insurance industry. More than tools, brokers need strategic partners who understand their reality and translate innovation into tangible results.
Ebix Latin America, a leader in technological solutions for the insurance market, reaffirms its commitment to building platforms that unite connectivity, data and experience. The goal is to transform the way brokers, insurers and customers interact.
If your company is looking to elevate its digital journey and strengthen its broker network, talk to an Ebix specialist. Our team is ready to help build the future of insurance distribution.
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About Ebix Latin America: The Leading Insurtech in the Insurance Market
https://www.ebixlatinamerica.com.br/quemsomo
Ebix Latin America is a global insurtech specializing in the development of innovative technological solutions for insurers and brokers. As a technology leader in the insurance sector, we offer the most comprehensive digital solution stack, ensuring efficiency, automation, and integration across all business areas of the global insurance industry.
With around 400 employees and offices in São Paulo and Rio de Janeiro, Ebix serves the entire Latin American region and is the largest company in Brazil exclusively focused on insurance technology.
We turn challenges into innovation. Join this revolution in the insurance market!
