Ricardo Nogueira | Sales Executive, Ebix Latin America
ITC Vegas, one of the world’s largest insurance innovation events, has solidified its position as the stage for major technological transformations in the industry. From this year’s edition, a rapidly emerging theme took center stage: the adoption of Agentic AI — artificial intelligence with contextual autonomy, continuous learning, and proactive action through the use of intelligent agents.
According to McKinsey & Company’s report on the event, “the enthusiasm around Agentic AI continues to grow,” reflecting a shift where intelligent automation is no longer just an operational support but a strategic driver of transformation. At the heart of this revolution, insurers and insurtechs are seeking to translate the potential of this technology into practical solutions that enhance efficiency, precision, and personalization. (McKinsey & Company, The Future of AI in the Insurance Industry, July 2025)
The Evolution of Artificial Intelligence into the Agentic Era
Unlike traditional AI models that merely respond to predefined commands, Agentic AI is designed to understand complex contexts, anticipate needs, and act proactively — all while enabling direct, dynamic interaction between systems, people, and other AI agents.
In the insurance sector, this means more than automating processes; it’s about enhancing real-time decision-making, taking into account dynamic risk, behavioral, and market variables.
At ITC Vegas, experts highlighted how this technology is reshaping key areas of insurers, such as underwriting, risk analysis, claims management, fraud detection, and customer service. Intelligent automation is evolving from isolated tasks to end-to-end integrated workflows, where humans and machines collaborate seamlessly.
Ebix Latin America has been leading this transition, combining technological innovation with human expertise and deep industry knowledge. Its solutions already incorporate intelligent automation capabilities to:
- Analyze large volumes of data from multiple sources to assess credit risk with greater precision and agility;
- Automate risk pattern recognition and detect anomalies indicating fraud in real time;
- Support customer service through intelligent virtual agents integrated with corporate systems, ensuring contextual and personalized responses;
- Integrate workflows between insurers, brokers, and reinsurers, driving operational efficiency in new business generation processes (notably Placement Workflows);
- Modernize legacy systems by structurally and automatically converting massive codebases from high-platform languages into modern low-platform languages;
- Identify and correct system vulnerabilities, minimizing clients’ exposure to growing technological risks in an increasingly digital and demanding market.
Beyond Algorithms: AI Applied to Business
More than implementing algorithms, Ebix invests in business-driven AI, translating technological advances into measurable results for its clients. This approach underpins its leadership in developing integrated, modular platforms that combine automation, compliance, and data intelligence.
One of the most discussed topics at ITC Vegas was the importance of preserving the human factor in the age of automation — leveraging technology without losing the essence and uniqueness of individuals and organizations.
Agentic AI doesn’t replace experts — it empowers them. In practice, technology takes on operational tasks, allowing analysts, underwriters, and executives to focus on the strategic interpretation of data and value-driven decision-making.
Ebix reinforces this vision: technology is the engine, but human experience remains the competitive edge. The company values process automation, the reduction of manual tasks, and the generation of automated insights — while keeping final decisions firmly centered on human potential. This balance enables insurers to maintain agility without compromising technical excellence or governance.
2025 Trends: The Path Toward Digital Maturity
Among the strongest projections for 2025 highlighted at ITC Vegas are:
- Expanded cognitive automation, with systems that continuously learn and adapt to market behavior;
- Integration of structured and unstructured data, improving accuracy in risk analysis;
- Evolution of predictive customer service models, with AI capable of anticipating demands and offering solutions before clients even ask;
- Advances in platform interoperability, breaking down technical barriers and strengthening collaborative digital ecosystems.
In this context, Ebix Latin America reaffirms its commitment to transforming global innovation into concrete solutions for the Latin American market — merging technology, intelligence, and strategy to drive the next wave of digital transformation in insurance.
We conclude that the era of Agentic AI represents a turning point for the insurance industry. Companies that can align advanced technology, governance, and human expertise will lead the race for efficiency and customer trust.
Ebix Latin America continues along this path, combining intelligent automation and strategic vision to transform challenges into opportunities, driving a more connected, secure, and digital future for the entire insurance ecosystem.
Want to learn more?
Get in touch with an Ebix Latin America specialist and discover firsthand how our solutions can transform your business results.
About Ebix Latin America: The Leading Insurtech in the Insurance Market
https://www.ebixlatinamerica.com.br/quemsomo
Ebix Latin America is a global insurtech specializing in the development of innovative technological solutions for insurers and brokers. As a technology leader in the insurance sector, we offer the most comprehensive digital solution stack, ensuring efficiency, automation, and integration across all business areas of the global insurance industry.
With around 400 employees and offices in São Paulo and Rio de Janeiro, Ebix serves the entire Latin American region and is the largest company in Brazil exclusively focused on insurance technology.
We turn challenges into innovation. Join this revolution in the insurance market!
